Art for Hotels: A Guide to Selecting Fine Art That Defines Your Brand

February 3, 2024

Hotel artwork is more than merely decoration - it significantly shapes the guest experience. Hotel wall art establishes a unique ambiance, reflects the local culture, and reinforces the hotel's brand identity. Art can also influence guest emotions, make spaces feel more welcoming, and cater to the tastes of the target demographic.

In essence, art in hotels is not just about filling walls; it's about creating an experience that resonates with guests, leaving a lasting impression.

Working directly with a professional artist to curate fine art prints for your hotel is a great opportunity to create meaningful connections with guests and differentiate the establishment in a competitive market.

This blog is dedicated to guiding you through the nuances of selecting and showcasing fine art photography or art prints in luxury hotels.

Aqua Therapy I is a relaxing ocean abstract image of the Maui water that is a stunning piece of wall art.  photographed and created by artist Andrew Shoemaker

The ocean has always done something to put my mind at ease. There is a certain area just before the waves break on the beach that is just magical and mesmerizing to look at and I felt I had to capture it.

Collector's Edition of 100, Artist Proof of 1

Step 1: Evaluate the space

Consider the locations and spaces you would like to display artwork on your hotel. This can influence other art decisions such as the print medium, style, color, and more.

Ideal locations for fine art in hotels:

  • Lobby
  • Lounge
  • Hallways
  • Guest Rooms
  • Outside Areas
  • Conference Rooms
  • Bar or Dining Areas

Creating an Atmosphere

Fine art photography is a pivotal element in setting the tone and atmosphere of a luxury hotel. Different spaces in a hotel have different atmospheres and you can set the right tone for the space with thoughtfully selected fine art prints.

Enhancing Brand Identity

Each piece of art is a reflection of your hotel's brand identity. Carefully chosen photographs reinforce your brand's values and ethos, whether it's about sophistication, tranquillity, excitement, or avant-garde style.

Blue Crystal Wall Art

Step 2: Determine the art print budget

Budget is, of course, a starting point for any printing project. There are a few important tips when setting a budget for hotel art:

Be realistic


Cheap photo prints will look cheap to hotel guests, so set a budget that allows for multiple print medium and quality options, not just the cheapest. This is a big factor to the overall look and perceived quality of your hotel.

Consider framing costs


Don't forget about additional costs, like framing. Not all types of fine art prints require framing. Metal and acrylic photography prints do not need to be framed, but they can if framing works better for your hotel's aesthetic. Choosing a print type that does not require framing is one way to decrease hotel art costs.

Bulk discounts


Hotel art buyers can often benefit from bulk discounts when purchasing a large number of prints directly from a professional photographer's gallery. This approach not only ensures a cohesive collection of high-quality, original art but also offers a cost-effective solution for hotels looking to acquire multiple pieces while maintaining a distinctive aesthetic throughout their property.

Step 3: Choose your print medium

Practically, choosing the best print medium for hotel artwork goes beyond the aesthetic appeal. The ability to clean and disinfect hotel décor is critical, and different mediums require different levels of care and cleaning.

Canvas can be gently dusted but generally will not hold up to frequent cleaning. Metal and acrylic are both non-porous surfaces that can be cleaned with disinfectants if necessary. Framed photo paper behind glass is in theory easy to clean, but the nooks and crannies of frames may make it more difficult.

While you should refresh hotel decor and wall art regularly, you want your investment to last a long time. Acrylic and metal are both considered to be the most durable option, as they are puncture proof, scratch proof, waterproof, and easy to clean.

Some more advantages and disadvantages of different print mediums:

  • Canvas - Classic and quality look, light and easy to hang, not as durable as other types
  • Photo paper – A traditional photo print is a solid look but requires framing
  • Metal – Durable, long-lasting and vibrant but can be heavy at large sizes
  • Acrylic – Easy to clean and beautiful but may need special lighting and hanging hardware

Our suggestion: All of these mediums should work for your needs, but for their durability and easy-to-clean nature, metal or acrylic prints are the best investment for wall art in hotels.

Gallery Bond

Acrylic Facemount Corner Sample

Step 4: Determine print variety

You don't want guests to see the same wall art in the lobby as they see in dining areas. The goal is to create visual interest and a sense of discovery as guests explore your hotel.

Does your hotel have many repeat clients? If so, it’s best to have a greater print variety in your hotel rooms or your clients may feel a sense of déjà vu. Consider each individual hotel room or type of hotel room (studio, suite, etc.).

A variety of prints will make each stay for guests different and unique.

A variety of sizes is another consideration, as prints can appear entirely different when produced on a massive scale vs a small scale.

Worried about cost? The total cost of printing is often determined by the quantity of prints, not the variety, which means you can choose a diverse set of 1,000 prints at roughly the same cost of one print copied 1,000 times.

Step 5: Choose an art print style

Now, for the theme of your art prints! The most popular hotel art print styles include landscape art or photography, location-specific artwork for destination hotels, abstract art, and minimalist art.

Most hotels tend to avoid pop art, expressionist, conceptual art, or highly abstract art, unless this is the theme of the entire hotel.

For best results, choose an art print style that is:

  • Calming
  • Engaging
  • Elegant
  • Matches hotel branding
  • Trendy or classic (don't be in between)
  • Conversation starter
  • Diverse in color and subject
  • Unproblematic
  • Easy to curate

Avoid art styles that are provocative, too busy, use overly bright colors, or are outdated but not classic.

Step 6: Choose your color palettes

Color palettes are especially important in hotel rooms. Choose color palettes that create a harmonious, soothing and pleasant atmosphere. You can also use the room's decor to dictate what color palettes you're looking for in your hotel art.

The most popular types of palettes hotels use for art prints are as follows:

  • Analogous Palette: Uses colors adjacent to one another on the color, like various shades of blue and green.
  • Triadic Palette: Uses three colors on the color wheel, like red, yellow and blue and balances them in proportion.
  • Pastel Palette: Soft and light hues of colors evoke a gentle and airy feel.
  • Natural Palette: Embraces tones inspired by nature, including warm browns, greens, terracottas, and earthy neutrals.
  • Monochromatic Palette: Utilizes varying shades of a single color for a cohesive and harmonious look.

Step 7: Choose your prints

You know your budget, chosen the print medium, the number of prints, the variety of prints, the style of prints and the color palettes you're looking for - now the fun part: Choose your prints!

For consistency, consider using one artist or photographer for your hotel art. Partnering with an individual artist not only gives your hotel a cutting-edge collection but also supports and contributes to the broader art community.

Understanding the artist's vision and story behind each photograph or artwork can add an extra layer of meaning and connection for your guests. Sharing these stories can transform the art from mere decoration to a conversation starter.

Establishing relationships with fine art photographers can lead to bespoke collections that are unique to your hotel. Collaborations can also result in exclusive pieces that tell a story aligned with your brand.

Selecting Fine Art for Hotels

Fine art photography or wall art is an essential element in defining the luxury and uniqueness of a hotel. Customizing prints is a must when planning a design or re-design. By carefully selecting, displaying, and understanding the art, you can create an immersive and enriching experience for your guests. Remember, each photograph or piece is not just a piece of art; it's a part of your hotel's story and legacy.

Curated wall art plays a significant role in promoting the unique identity of a hotel. Fine art photography prints for hotels are a great way to show off your location’s regional culture and history, or natural elements that make the location worth visiting. Browse Andrew Shoemaker's online gallery of stunning landscape photography. Contact the artist directly to discuss your hotel artwork needs and curate a standout collection of wall art for your brand.

Mesmerize Wall Art